Joseph Feigenbaum, the president of TDO Communications in Irivington, NY, explains how Planters Peanuts hedges its bets with their NUT*trition design by trying to appeal to both a health-conscience crowd and their brand-loyal base. (Video: 1:06)

Deanne Torbert Dunning who runs her own advertising consultancy and teaches imaging and branding at the New School, explains how General Mills has gone the extra mile to assure its customers that their multigrain Cheerios actually contain five different types of whole grains. (Video: 0:59)

Joseph Feigenbaum breaks down the clean, modern visual elements of vitaminenergy drink by Glacéau, whose innovative approach with their VitaminWater brand has been a smash in the design world. (Video: 0:58)