David Graves' Araucana/Americana hens, commonly known as the Easter Egg hen, lay blue-green eggs, which he sells at New York City's farmers markets.

PHOTO: Matthew Goad

By Matthew Goad and Armen Terjimanian

Red and gold danced as the sun hit the Berkshire Berries jams and jellies at the farmers market at 77th Street and Columbus Avenue on the Upper West Side, but that’s not what brought Kathy Novak to the table on this Sunday afternoon.

David Graves had a special order for her tucked under a crate – fresh blue-green eggs.

His main business at Berkshire Berries in Becket, Mass., is producing jams, jellies, honey and maple syrup, but he brings 10-15 blue eggs from his Araucana/Americana hens to the markets, as well.

Novak, who lives on Riverside Drive near the market, has a standing order for a dozen of Graves’ eggs each week. By the afternoon he had only the dozen that he was saving for Novak left.

Kathy Novak and her daughter, Kaylie Crosson, pick up their blue eggs.

PHOTO: Matthew Goad

“We have a personal relationship with Dave,” she said. “I call him if I can’t make it.”

But she does get to the market, part of New York City’s Greenmarket System, almost every Sunday. Greenmarket is a network of 47 outdoor farmers markets in Manhattan, the Bronx, Brooklyn, Queens and Staten Island that is run by the Council on the Environment of New York City. The markets provide shoppers with produce brought that day from regional farms.

“I like knowing that I’m the first line of contact,” said Novak, who paid $7 for a dozen of the unusual eggs. She likes the bright yellow-orange of the yolks and the rich flavor. “We feel it’s worth it to know what you’re eating.”

That’s the kind of relationship between customer and farmer – and customer and food – that Greenmarket was created for. Small farmers get access to the largest population center in the United States, and the people of New York City get a place to buy food straight from the farm.

“The money goes directly to the farmer,” said Gabrielle Langholtz, publicity director of Greenmarket.

Greenmarket was started in July 1976 as one farmers market at Union Square by Barry Benepe, the father of New York City Parks and Recreation Commissioner Adrian Benepe. The elder Benepe saw smaller upstate farms going out of business as grocery stores increasingly relied on larger farms farther from the city for most of what they sold.

“It was really hard to recruit farmers because they were scared of the city,” Langholtz said of the first market. “Everyone had told them they would get mugged.”

But shoppers reacted like they were at a sale at Bloomingdale’s, Langholtz said, rushing to snap up everything. The once-reluctant farmers were ready to come back the next day.

Greenmarket now has 23 markets operating year-round, with the other 24 closing for winter. About 180 vendors participate in the markets. In September, Greenmarket’s busiest season, the Union Square location – the first and still the largest – has drawn as many as 60,000 visitors in one day, Langholtz said.

Courtney Gable, who visits the Greenmarket weekly, buys garlic jelly for her parents.

PHOTO: Matthew Goad

At the Union Square market on a Saturday morning customers lined up to buy fresh eggs from Knoll Crest Farms of Clinton Corners, N.Y., before the market opened at 8 a.m.

“I’ve been here at 7:30 in the morning when it was zero,” said Gail Pierres, who lives near Union Square, “and if you’re not in line by 7:30, forget it.”

Pierres comes to the market once a week, she said. She likes getting fresh food, but she also likes the idea that she's supporting farmers from the region.

Besides providing New York City with farm-fresh food, Greenmarket also offers some products the average market wouldn’t. One vendor at Union Square was selling fresh buffalo meat and offered a Super Bowl special for those Greenmarket patrons who were looking to plan a feast for the big game.

More than 120 varieties of apples are sold at the markets, Langholtz said, many of them varieties that farmers probably wouldn’t grow if the only place to sell them was the grocery store.

“For the city kid, or maybe the city adult,” Langholtz said, “it’s a good way to see the connection to the seasons and the Earth in which we live.”

 

Vendor Web sites

 

Beth's Farm Kitchen

Bialas Farms

Bread Alone

Buzzard Crest Vineyards

Catskill Merino

Charlies' Garlic

Coach Farm Goat Dairy

Elk Trails Bison

Fantasy Fruit Farm

Flying Pigs Farm

Hawthorne Valley Farm

Hodgson Farms

Martins' Pretzels

Morehouse Merino

Nature's Way Farms

Norwich Meadows Farm

Prospect Hill Orchards

Red Jacket Orchards

Samascott Orchards

Three Corner Field Farm

The Orchards of Concklin

Tribeca Oven

A visit to one of the Greenmarket locations can provide a leisurely way to spend a morning or afternoon, but not for the vendors.

For Sid Osofsky, one of the owners of Ronnybrook Farm Dairy, a day at the market starts at 3:30 a.m. and may not end until midnight.

Dairy farmer Sid Osofsky

PHOTO: Armen Terjimanian

The drive from the farm in Ancramdale, N.Y., in a refrigerated truck takes Osofsky about two and a half hours, he said, and he needs to leave himself time to set up his table once he gets to the city.

Ronnybrook also sells its products to stores in the city, but the direct contact with the consumer makes the trip to New York worthwhile.

“It’s a real good way to show the public who you are,” Osofsky said between tending to customers on a Saturday morning at the Union Square market.

Despite the hard work, Osofsky said, he enjoys his time at themarket: “It’s just a lot of fun to deal with people.”

Ronnybrook Dairy's flavored milk: (L-R) peach, blueberry, mango, strawberry.

PHOTO: Armen Terjimanian