NYC24
February 20, 2004   clubs deals networking  

 
"Too many guys, no good. He's like a chef, mixing his stew," Ron says, nodding his chin towards Alex, interrogating a group of young and hopeful partiers.
can't be the draw, and so, says part owner Demetrius Partridge, the venue itself has to draw attention. The club's design, which includes a
The way Alex sees it, he personally customizes the party atmosphere. He "makes" the party. "A good party is like a good meal, too much salt ruins it," he says. But that doesn't mean he looks only for the richest or the best dressed; rather, he says, he's looking for the coolest. "If you talk a certain way, carry yourself a certain way, that's attractive."

ISCAYA IS A small club on Seventh Avenue between 21st and 22nd Streets with three discrete sections—for varying amounts of coolness and cash—and a still-evolving reputation. Lauren Bush and her first cousin Barbara recently visited Viscaya, which opened in October, Secret Service

lowered bar on which guests can sit and an enormous welcoming coed bathroom, goes a long ways towards achieving that goal, he says.

East on Sixth Avenue at 20th Street, sits the gigantic club Avalon, a converted Gothic-style church and home of the former Limelight. There, Rob, the head of security, says—unlike Ron and Alex—he never relies on his doorman for security. "Never, ever," he says. "I make my cut on top of his." Security is of paramount importance at Avalon where the management wants to ensure that the drug and violence debacles that forced the closing of


Amy Chiou & Jenny Paik party at Viscaya. PHOTO:Lane Johnson
Amy Chiou & Jenny Paik party at Viscaya. PHOTO:Lane Johnson
in tow. The club has opened movies for Charlize Theron and played host to Ethan Hawke's escapades. Without a cabaret license, dancing
its predecessor don't recur, Rob says.

Avalon is trying to build a new reputation of safety,

 
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