February 7, 2003     
     Doormen    Commerce St.    Slow Food    Graveyard Shift    The M60    Off Stage  
 


BY JONATHAN MATSEY

iving in a city whose pulse beats at a dizzying rate, it's no surprise that New Yorkers have turned eating and running into an art form. If you're not in the mood for the all-American burger chain, there's likely to be a hot dog cart on the corner or a pizza-by-the-slice vendor just around the block. But there is an alternative for people who'd rather savor their food slowly.
                                       PHOTO: Jennifer Johnson
Fresh grapes for sale at the West Side Market on Broadway in Manhattan.


"Food has become a source of stress for a lot of people," says Erica Lesser, programming director for Slow Food U.S.A. Since its founding in March 2000, her organization has worked to educate Americans about the benefits of a slow food lifestyle, which has emerged in recent years as an alternative food on the run.

Simply put, slow food is about deriving pleasure from the taste, preparation, and presentation of food and drink, while paying attention to the source and quality of the ingredients included.

Despite it's popularity, eating fast food involves sacrifice for some. Fast food, high in calories and cholesterol, can lead to long-term health problems. And another tradeoff for convenience is an enjoyment of the pleasures of eating.

"Taste is something that our pallets aren't adapted to," says Lesser, who believes that Americans have begun eating food in larger quantities to compensate for the lack of taste in much of our food.

The movement runs the gamut from creating community gardens for school children to creating markets for growers of endangered food products. For example, Slow Food U.S.A. promotes a variety of white corn grown by Iroquois in upstate New York, which gives growers a greater outlet for their goods.

The organization also works with both chefs and individuals by coordinating events, issuing publications, and adding foods to the Ark of Taste, a repository documenting endangered food products and methods of preparation. Slow food practitioners encourage restaurants to develop personal relationships with distributors to increase quality. For individuals, it promotes a greater appreciation for the ingredients and preparation of their food. The slow food movement also encourages enjoying food as a social experience.

Despite that benefit, Lesser acknowledges that eating fast food is a strong temptation. "In New York, there's a large component of people who have never cooked, and never plan too," she says.

And all too often, those people head to places anything but slow. At the McDonald's on Broadway and 96th Street, the seats teem with people munching away. A sign near the cash registers warns that customers are limited to 20 minutes in the seating area.

"I feel guilty when I go to McDonalds," says Nelly Mecklenberg, 13. Normally, she says, she eats out only once or twice a week.

According to Lesser, the slow food movement was designer for people just like Mecklenburg. However, while slow food by definition is not to be rushed, it need not be time-consuming, either.

"It is about moderation on one hand and recognition of the tasty, delicious things you eat every day," notes Lesser.

Slow food also does not need to be limited by one's own budget. While membership in Slow Food U.S.A. is $60 per year, the movement tries to accommodate people of all income levels. For example, those who are unable to afford seminars sponsored by Slow Food are encouraged to attend as volunteers.

Slow Food, described by its members as a grassroots movement, has more than 10,000 members and 100 chapters nationwide. Each chapter is called a convivium, to represent the nature of conviviality that the movement hopes to express. In New York office alone, which also serves as the headquarters of the American movement, there are 700 members.

The slow food movement began in Italy in reaction to the opening of the first Italian McDonald's on Rome's Spanish Steps. Seeing this as a threat to the traditional Italian culinary heritage, a group of activists, lead by Carlo Petrini, established slow food principles in 1986. Slow Food, the organization, was created in 1989 in Paris, taking the snail as its primary symbol.


Fast Food Lifestyle
Slow Food Recipes
Slow Food Events


SLOW FOOD LINKS
Slow Food

Slow Food USA
French Culinary Institute

 

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Slow Food Extras:

1. Manifesto
2. Guiding Principles

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
© 2003 NYC24, a production of the New Media Workshop at the Columbia University Graduate School of Journalism.