NYC24>>Margin>>Feisty, Fast & Female
DATES & STATS
Modern awareness of time, space and speed all contributed to the invention of the motorcycle.

1868 - French engineer Michaux-Perreaux took a small steam engine and pegged it to a bicycle (check out the "speed queen" on the right).

1899 - First unnamed American woman pictured on a motorcycle.

1901 - Birth of the Indian, one the first motorcycles made in the U.S.

1903 - In a Milwaukee barn, Bill Harley and A.W. Davidson build their first one cylinder motorcycle and launch an icon, the Harley-Davidson.

20th Century - It takes two World Wars and increased participation in industrial society to embolden women to
ride their own bikes. After World War II, mopeds under the Vespa label overtook Western Europe. Remember those black-and-white French and Italian films?

1970s - Birth of super-speedy bikes from Harley-Davidson and from the Italian designer Ducati, the 750SS, the icon motorcycle of "Easy Rider".

1980s - Japanese manufacturers enter the market with lighter motorcycles, a boon to women riders.

1990s - BMW increases market share among women when designer David Robb introduces a sleek, silent yet powerful cruiser, the R1200C. At the same time, Harley-Davidson brings out the Buell, a bike for "serious" beginners of either sex.

1998 & 2002 - The Art of the Motorcycle opens at the Guggenheim Museum in New York. Currently on exhibit at the Guggenheim in Las Vegas.


Harley-Davidson motorcycle from around 1912



Demographic Profile of Harley-Davidson® Customers


MALE

1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999   2000
96%     96% 95% 95% 93% 93% 91% 91% 93% 93% 91%   91%

FEMALE

1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999   2000
4%     4% 5% 5% 7% 7% 9% 9% 7% 7% 9%   9%

 


2000 PURCHASERS

45% Owned Harley-Davidson® motorcycle previously
30% Coming off of competitive motorcycle
25% New to motorcycling or haven't owned a motorcycle for at least the past 5 years



GO TO NEXT PAGE -
Queens of the Road

 


 


Feisty, Fast & Female

A Road Just Callin'
Beaming "Beemers"
Queens of the Road
Looking for the Right Fit
t Fit



 
THEN
The first "speed queen"... at 19mph


This 1911 postcard shows when women took a back seat


...AND NOW

PHOTO:I.K.Hoffman
Sports bikes are popular among women


HIT THE ROAD!


 

 

© 2002 NYC24