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Basements:
More Than Just Boxes
(page
2)
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the course of a day, Solis, who has been working in the restaurant
business since he immigrated from Mexico 17 years ago, moves often
between the street-level store open to all shoppers and the basement
kitchen to which only the employees are privy. The kitchen workers
prepare food to be sold in the main store as well as for the 25
to 30 catering jobs – such as the one for which Solis was chopping
chicken – that the business gets per day. Solis says he likes working
in the basement. It is relatively quiet, which means, he says, "I
can do very well whatever I am doing."
If
necessity is the mother of invention, then the high rent and limited
space of a city as cramped as New York are the parents of basements
like that of Milano Market, which hold a lot more than extra soda
and napkins.
When
restaurant broker Paul Fetcher was looking at lease prices in Manhattan
five years ago, space was selling for $50 per square foot. Now the
same square foot costs $100 to $125. As a result, restaurant owners
have been cutting down on the nonrevenue-generating parts of their
restaurants as much as they can. They try to dedicate up to 80 percent
of the ground floor for eating, says Fetcher, and are increasingly
moving food preparation and bathrooms to the basement.
In
the 1970s and ’80s, owners would often use only 60 percent of the
space for eating. "If you tried that today, you’d die," says Fetcher.
True, rents have been stabilizing citywide since October, he says,
but "we have to remember what a restaurant is. Customers don’t care
about the trash and they don’t care how the food comes in, as long
as they get it on their plate, and quickly."
Milano
Market, located on Broadway between West 112th and West
113th streets, is the sixth restaurant the brothers
Sal and Domenico Garofalo have opened. But it is the first to boast
what they call a working basement.
"Starting
a new business and restaurant is always a game, and you use every
advantage you have," says Sal, 40. "If you have a big basement,
use it." The primary reason the brothers decided to use the basement
for food preparation, he says, is the cost of rent.
Unlike
many other businesses, those that deal with food are the places
"where a basement comes to life," says 34-year-old Domenico, known
as "Dominic." "You start off with raw space, so it’s all
to the imagination of the individual what to do about it."
The
imagination of the Garofalos led them to install a hydraulic lift
that transports food as well as workers between Milano Market’s
2,000-square-foot ground floor and its basement. The heavy objects,
including wooden crates filled with Coca-Cola bottles, are set in
the basement near the lift. For easy delivery, a motorized conveyor
belt stretches across the second exit – stairs that lead from another
part of the basement to the sidewalk outside the store.
NEXT
PAGE: "Space
is so significantly tight in New York City," says Nick Kato, that
"we wouldn’t be able to have enough merchandise if we didn’t have
the basement, because we wouldn’t have the floor space."
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Jose
Solis prepares caesar salad in the basement of Milano Market.
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| PHOTO:
Shoshana Kordova |
| Average
Retail Rent Prices per square foot around the country |
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Sources:
Reis.com for outside NYC. Paul
Fetcher, of Great American Brokerage, for NYC.
GRAPH:
James W. Pindell
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| Click
on picture to learn more about two brothers who immigrated together
and now are business partners. |
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| Domenico
Garofalos, co-owner of Milano Market, uses his store's basement
for food preparation. |
| PHOTO: James W. Pindell |
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