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an average of 120 live broadcast transmitted each day from
the floor of the Nasdaq Market Site, getting on the air is easier
than many might expect.
"Nasdaq caters to the desires of each station and there has never
been a conflict," says Costello.
However, Costello acknowledges that it can get a little noisy, since
the reporters all share the same floor space and all utilize one
of the three robotic cameras supplied by the site.
The acoustics are such that Salama says other reporters' voices
can often be overheard in the background of her broadcasts on CNN.
Beyond just the major national business stations, such as CNN, CNBC
and Bloomberg, the market site is also home to many international
stations. Chinese, Brazilian, German, and Japanese reporters all
share the space. There are often three live reports broadcasted
at one time in multiple languages.
Despite the minor complications that arise from sharing the site
with other reporters, both Costello and Salama agree that the sites
flexibility and resources allow them to better illustrate a point
or explain an issue in the market.
Given the option of simply reporting the same facts from behind
a desk in the CNBC studio rather than on the floor of the Nasdaq
Market Site, Costello says that he serves the viewer best in his
current location.
"It's an ongoing debate whether or not this is the best model,"
says Costello. "Nasdaq is trying to create a face for the market,
and this style is the wave of the future as more markets become
driven by technology."
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